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  An advert or a designer

Reference

I liked this advertising because everything is done in the same color scheme. The absence of unnecessary details gives us the opportunity to decry the product in more detail. The perfume bottle by itself is an advertisement so I think, that is why is minimalistic.

The Jean Paul Gaultier Divine perfume bottle mirrors Gaultier’s penchant for timeless sensuality, borrowing its conical shape from the founder’s iconic lingerie-inspired couture. It’s like embracing a piece of fashion history with every mist.

• Advert design and layout
• Using text and image in advertising

Designers and advertisers think creatively to optimize their content to reach most of the customers. Creative images and texts attract more customers to view it and read it.

• What is Tagline?

A tagline is a short, memorable description that succinctly and clearly communicates the brand message.

Reference

Great example of Tagline because it is short and memorable.

• What is Logo?

A Logo is symbol with a combination of text and images that helps a user or customer identify brands and differentiate between companies.

Reference

• The message in advertising

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

• Methods of getting attention in advertising

There are 4 major factors that determine attention for a campaign.
Quality of media
Ad experience
Relevance
Creative

References:

Yara Shahidi is a goddess in Jean Paul Gaultier divine perfume ad (2023) Fashion Gone Rogue. Available at: https://www.fashiongonerogue.com/jean-paul-gaultier-divine-perfume-ad/ (Accessed: 13 October 2023). 

How to attract attention with advertising? | Articles. (n.d.). Semetis | Digital Advertising & Business Intelligence.( Accessed: 13 October 2023)

SendPulse. (n.d.). What is an Advertising Message: Guide - Definition. [online] Available at: https://sendpulse.com/support/glossary/advertising-message.